In Nigeria giant advertising hoardings are commonplace, pasted with billboard images on a vast cinematic scale. Beneath these monolithic structures three artists will explore the relationship between advertising and daily life in the city of Lagos.
Commissioned by Create and Whitespace in Nigeria and funded by the British Council, artists Karo Akpokiere (Nigeria and Germany), Matt Stokes (UK), Nick Waplington (UK and US) developed three new works that brought art into an unequivocally public context. Each work was the result of extensive research and conversation with people living in Lagos.
What happens when advertising space is used to represent the minutiae of daily life on a grand scale, replacing the usual aspirational images of commercial marketing? When scale is shifted from the very small to the oversized, what impact does this have on our experience of reality? ForYour Ad Here artists pay tribute to the social networks and complex economies of day-to-day life in Lagos found in restaurants, music shops and exemplified by street sellers.
Karo Akpokiere is a graduate of Yaba School of Technology, Lagos Nigeria, currently living between Berlin and Lagos. Matt Stokes is based in Newcastle, UK and Nick Waplington is from the UK and currently based in LA in the US.Commissioned by Create and Whitespace in Nigeria and funded by the British Council.
You Ad Here: Nigeria follows on from Your Ad Here (2014), which was commissioned by LLDC and produced in partnership with Moniker Projects.