Healthy Fast Food pitch launches in Hackney

Thursday, 27 November 2014


We are delighted to announce the launch of the third pitch as part of our Healthy Fast Food project, delivered in partnership with social enterprise Shift. Family run catering company Riojaes Cuisine will now be serving delicious Caribbean street food outside Mecca Bingo on Hackney Road every Monday, Tuesday and Wednesday until April 2015. A special discounted rate of £2.50 per meal is available for young people and students.

This autumn London was named the international child obesity capital by the Independent London Health Commission. There are over 8,000 fast food outlets in London alone and few of these offer healthy options but their relative affordability, their convenience and their frequent positioning near schools means that they are very popular among young people.

Following on from our successful Box Chicken pilot in 2013 this major new trial period is setting up a number of mobile food vendors across the London boroughs of Camden, Hackney, Tower Hamlets and Newham to provide healthy meal options to children and young people in low-income areas.

All of our vendors will be positioned up to 500m from a secondary school and the trial will seek to establish which foods and vending styles appeal most to a young clientele so that a sustainable model can be set in place for the future.

The opening of the Hackney pitch follows the launch of south Indian street food vendor Papi’s Pickles on Chalton Street in Camden and Caribbean street food vendor Soul Food Rocks on Estate Road, Tower Hamlets.

It is hoped that the project will be rolled out across the UK in the future, to provide a long-term nationwide solution to the problems of child obesity and convenience eating.