Creativity Works: Fashion

An employability programme that aimed to break down the barriers faced by young people when considering creative careers

Creativity Works: Fashion was an employability programme for a diverse group of young people in and around Hackney.

Aimed at young people aged 18 – 24 who were not already in education, employment or training, the programme enabled the group to break into the creative industries by providing them with invaluable first hand work experience in a fashion related-role, as well as mentoring, talks, guided tours and workshops. Highlights included a once in a lifetime trip to Paris where the young people will meet Jean Paul Gaultier and have exclusive access to his Paris Fashion Week couture show. The trip mimicked a school trip Gaultier himself took to London, when he was first inspired by the city’s youth fashion.

Thirty-two young people took part and were allocated work with employers such as DAZED GROUP, London College of Fashion and fashion photographers Tim & Barry. The ambition of the programme was for the majority of the group to land permanent paid jobs or apprenticeships by the end of the programme.

Creativity Works: Fashion ran in conjunction with Ram Place Fashion Market, which opened to the public from 12 –20 July 2014 in the heart of Hackney. The market, presented by the Barbican and Create, saw designers, artists, traders and performers come together to celebrate London youth fashion. A unique programme combined performance, talks, food, gigs and workshops alongside retail stalls from leading east London designers.

All of the Creativity Works participants were involved in the workings of Ram Place as well as gaining insider knowledge of The Fashion World of Jean Paul Gaultier From the Sidewalk to the Catwalk exhibition, which was on display at the Barbican Art Gallery throughout summer 2014.

With the development of the new Fashion Hub in Hackney, which will provide the growth borough with an environment where new young designers can work and offer employment opportunities, Creativity Works: Fashion aimed to set a gold standard for how young people can be involved in the growth of the area’s fashion industry.

Watch Tim & Barry’s short film documenting the group’s trip to Paris Fashion Week below:

Creativity Works: Fashion was funded by the Mayor’s Fund for London and was delivered by Create Jobs and Hackney Council.

Create Jobs is delivered by A New Direction in partnership with Create.