Chicken Town serves the whole community, offering both family meal deals and an evening destination bar serving craft beers and high-quality fast, casual food. All of the profits from evening trade go towards subsidising the £2 Junior Specials, providing local young people with a healthier lunch or after school meal. As well as encouraging healthy eating in the area, this new social enterprise will give young people in Tottenham opportunities for training, mentoring and real job prospects.
Almost one in four reception age children is overweight or obese in the local area. By the time they get to year six that figure rises to more than one in three. Within a mile of the new restaurant there are 34 fast food outlets offering cheap, calorific food that is accessible, affordable and for many young people and an accepted part of their regular diet. Chicken Town provides young customers with a much healthier way of enjoying fast food and encourages them to think about the origins of what they are eating.
Over the first three years of operation the restaurant is expected to create 40 new jobs for the area. Local young people have been recruited and trained to work in the restaurant, providing good working conditions, mentoring, career pathways and the opportunity to gain NVQ level qualifications through work placements with partnering restaurants and chefs across the city.
The restaurant is located in a former fire station on Tottenham Green, the interior of which has been designed by Turner Prize-winning architecture and art practice Assemble. The design process also enhanced the exterior appearance of the Grade II listed building.
The project secured initial funding from Haringey Council and the Mayor of London’s High Street Fund as well as additional funding from Time Out London, Bloomberg Philanthropies and a Kickstarter campaign, which raised funds for specialist restaurant equipment needed to produce healthy fast food, such as state of the art fryers with filtration.
Watch the Kickstarter video below for more information.Chicken Town is supported by Haringey Council and the Mayor of London’s High Street Fund with additional support from Founding Partners Bloomberg Philanthropies and Time Out London.